Understanding and Meeting the Needs of Gen Z | WorldatWork
Gen Z provides a uniqu
You Deal With Numbers.
I Deal With Letters.
Time's money—don't waste it. You're the expert, but no Jane Austen. (Neither am I, by the way—I'm Sam Hindman!)
Need LinkedIn content that positions your brand as the go-to in personal finance? I’m on it. Want to drive more traffic to your site with actionable, SEO-friendly blogs? Consider it done. Stressed about your next client email campaign? Leave it to me.
Let me handle the content, so you can focus on what you do best: helping people reach their financial goals.
- SEO-Optimized Articles / Blogs
- LinkedIn Ghostwriting
- X Ghostwriting
- Email Marketing
- Consultation Services
You Are: A finance professional, advisor, or entrepreneur in the personal finance space.
You Aren't: Someone with extra hours to spare for content creation.
You Are: Focused on boosting organic traffic and generating qualified leads for your website, blog, or social media.
You Aren't: In a position to tackle this all on your own.
If it takes more than two minutes, I owe you a soda.
I specialize in the personal finance space, helping brands convey complex financial concepts in a relatable, digestible way. My content is crafted to connect with audiences at all levels of financial literacy, from first-time investors to seasoned finance professionals.
I’ve reoriented my focus to support companies dedicated to financial literacy, investment, budgeting, and personal wealth management. Why? Because boy oh boy, could I have used that information when I was younger.
If your business is in finance, fintech, investment, or financial education, I create content that speaks directly to your target audience, bridging the gap between financial expertise and accessibility.
Aside from my winning personality, there are a lot of practical reasons why freelance marketing is a better option than going with a large agency.
For starters, a lot of agencies have a content funnel that is insanely reduced, reused, and recycled. They might have a "winning strategy" for you, but they've become so systematic that there isn't any genuine thought or creativity being put into their clients on an individualized basis. The very same strategy you're being fed is coming off of a sheet that they dust off and reiterate every time they get a new client. Naturally, I can't speak for every agency (many have stellar reputations for good reason), but who I can speak for is myself.
I will give you my undivided attention, precision, and ideas. To me, you aren't a cog in my business system. You are a human being who has a need that I can fulfill. My work doesn't just bring me income- it brings me pride. What I produce is a reflection of not only who you and your business are, but who I am, too.
Another reason I might be a better choice is my transparent pricing. From day one, you'll know exactly what the payout looks like. There aren't any hidden fees lurking around the corner, and there isn't an entire bureaucratic system in place to make your life harder.
Basically, if you follow the K.I.S.S. (Keep It Simple, Stupid) lifestyle, we'll get along swimmingly.
My pricing is determined by the services you're interested in and is contingent entirely on the kind of package you'd like to receive. I am not a fan of beating around the bush, so transparency is my highest priority in pricing.
If you'd like to learn about the pricing of specific services and packages, go ahead and check out my services page, which will let you know all you need!
If you have a one-off project that doesn't fit the criteria listed on my services page, don't worry. I am more than willing to work with you on a completely free one-on-one strategy call (or through email, if you're shy) to tailor your project to your specific needs.
For the sake of that transparency I've mentioned earlier, I need to note this: I require a 50% deposit on all services. This will be clearly outlined in your contract, but there's no harm in getting that band-aid off early, huh? This is standard practice intended to ween out clients who aren't serious about my freelance content marketing services.
The personal finance world is evolving, and so is the way we communicate about it.
Everyone has their own area of expertise. I've had a phone (or back then, an iPod touch) in my hand since I could walk. There's never been a time in my twenty-one years that the internet space hasn't been a part of my world. If there's anyone who understands the ins and outs of social media and web content intimately, it's a Gen Z content marketer.
Some people consider working with youth to be a risk. Personally? I think being outdated is riskier.
I blend financial literacy with digital-savvy strategies that resonate, particularly with younger audiences who are looking to learn, save, invest, and grow their wealth in an accessible way. I bridge the gap between traditional finance knowledge and modern financial literacy, making concepts easy to understand for everyone.
Absolutely. I understand that financial education is broad, and people have specific needs at different stages of life. I create content tailored to topics such as retirement planning, credit building, investing basics, wealth management, debt reduction, and more. Each piece is customized to address particular financial goals, helping readers take concrete steps toward financial security.
Candidly, because it could've made a massive difference in my early life.
My parents are blue-collar, and growing up in rural Pennsylvania, I truly believed that things like investing were exclusively for the 1% and hyper-rich families. Only after moving to Pittsburgh for college was I exposed to all of the financial opportunity that's truly out there for those willing to take it.
I am a first-generation student, first-generation entrepreneur, and professional cycle-breaker.
This is why I believe that accessible, coherent personal finance education is so incredibly detrimental to our digital space. Not scams, not misinformation, but genuine, quality content.